Trading License Reduction for Tougher Restrictions is a No Go with Commercial TV Chiefs as Federal Government Cracks Down on Television Betting Ads
A trade for license fee reductions to implement tougher or stricter restrictions is a no go with Commercial TV Chiefs in Australia. The government is proposing a 2 out of 3 rule and 75% reach rule to get rid of media regulations once and for all, but Commercial TV Chiefs aren’t buying it.
The reason why the negative support is because if Commercial TV Chiefs accepted the license fee reduction they would have to limit the amount of gambling advertisement during sporting events. There have been several free-to-air broadcasters that are saying the government will end up restricting their access as part of the reforms regarding ownership laws and regulations.
One of the broadcasters released this statement regarding his company’s rejection,
“It would be disappointing to be the political football in discussions around the totally unrelated debate around media ownership rules. We already have the strongest rules in place of any media platform around gambling advertising and they are rules that we stick to, not guidelines.”
There will be a reduction in gambling revenue if everyone agreed with an amount being forecasted at around $100 million.