Israeli Social Gaming, Plarium Global Ltd., Firm Acquired by Aristocrat
Aristocrat, one of the leading Australian land and online gambling providers announced their latest acquisition with Israeli social gaming firm, Plarium Global Limited. Aristocrat said they completed the deal for $500 million in cash. Plarium Global Limited is a world class mobile gaming publisher in which makes Aristocrat an ideal partner to become a global leader in social gaming. through Aristocrats financial, strategic and operational resources Plarium Global Ltd., will accelerate to reach their goals.
Through the acquisition of Plarium Global Ltd., Aristocrat will now expand their market parallel to their competitors in the quickly developing mobile social gaming market. Aristocrat believes this will become an immediate expansion accelerating their “US$3.2 billion in the Social Casino segment, to US$25.4 billion when including the Strategy, Casual and RPG segments.”
CEO and Managing Director Trevor Croker believes it will also provide Aristocrat “a stronger platform to target the US$43.6 billion overall mobile and web games market as growth segments.”
Both Plarium’s CEO and Co-Founder will remain their positions with the company says Aristocrat. They also said the deal will finalize and complete by the end of the year if all things go well with no issues.