Time to catch up on a weekly Gambler’s Report, online casino software developer iSoftBet has announced a signed deal with Optimove, a retention automation platform that implements a systematic approach to running, measuring and optimizing customer marketing campaigns.
Basically through their unique technology of customer customization, Optimove claims they can accurately predict how a customer will react to marketing campaigns to match the correct form of advertisements improving conversions.
The partnership will see iSoftbet utilizing Optimove services to gain greater customer insight through optimized marketing strategies.
“iSoftBet platform operators will get great value from using Optimove’s retention software,” commented iSoftBet’s Sales Manager Luci Apostolou. “We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”
“We are very excited about collaborating with iSoftBet in order to enhance their gaming platform with our top-notch retention automation capabilities,” said Optimove Marketing Director Amit Bivas. “We expect that iSoftBet operators who implement Optimove’s software to automate and optimize their customer marketing will see great results very quickly.”
Jumio is back in the news with the launch of Face Match technology. The provider if the innovative technology of identification validation has created Netverify which will provide the technology of face recognition to help deter stolen or manipulated credentials with online transactions.
Jumio fraud prevention technology will give customers a safeguard and more options to protect their identities by authenticating customers in near real time. By integrating Netverify with consumer-facing apps or websites, Jumio can make use of smartphone cameras to virtually read contents of a document without storing or saving data to company servers. This further protects consumers private information from the possibility of being discovered.
A new content deal has been signed between mobile casino gaming and sports wagering operator Cantor Gaming and Las Vegas based Bally Technologies, Inc. As one of the leading manufacturer of slot machines and other gaming technology, Bally’s Technologies Inc., and Cantor will combine their award winning gaming technologies to provide entertainment to a wider consumer base.
Bally’s Vice President of Business Development John Connelly is excited for the opportunity to work with Cantor Gaming, stating Cantor’s top-notch services will be a “great new offering for our customers, especially with football season underway.”
Cantor Gaming has65 years experience in offering highly secure, real-time financial transaction processing, management, and execution, with a over $500 billion in transactions for the world’s capital markets daily.
While most online operators are trying to meet the entertainment needs of players by signing deals with multiple software developers, Ladbrokes has since parted ways with William Hill and secured a sole partnership deal with online and mobile software provider Playtech. 32Red, its UK competition has decided to use this to its advantage by targeting Ladbrokes Microgaming customers.
32Red is probably Microgaming’s biggest and best UK online casino operator and has a long standing relationship with the gaming provider.
“There’s definitely an idea that people are interested in particular providers of particular games and will come to us from Ladbrokes,” 32Red CEO Ed Ware.
“I think the marketing guys are looking at ways in which to target the Ladbrokes’ Microgaming players,” 32Red CFO Jon Hale confirmed. “They’d be mad not to as the slot machines are slightly different from Microgaming to Playtech. If you are a player of Tomb Raider, Playtech won’t have that and we will target those players,” Hale added.
32Red has been active of late securing deals with Bologna FC, a two year deal that will extend coverage of the 32Red brand in new markets. A previous deal with the English Premier League has already proved successful, giving the online operator more exposure in the targeted market areas of the club.
Probability, the mobile gambling firm has announced a partnership deal with Mobile Billing and SMS Payment systems Boku. The deal will provide UK mobile player with a secure payment method linked directly to their mobile bill or pre-pay account.
Currently users of both iPhone and Android phones have the game integration which is available to all Probability customers. Players have a effortless and ease of use payment solution, making deposits fast and convenient.
“Our pitch to both players and partners has always been about accessible, fun gaming with the chance to win real money. In the past we have offered premium rate text messaging as the simplest way to deposit, but this can be cost prohibitive due to out-payments, plus there can be issues with latency in reporting and subsequent reconciliation.
“Direct carrier billing has totally changed the landscape, it’s a much more grown up solution. Boku gives us proper reporting and management tools, with security features which are critical when operating in a highly regulated market.”