Social Gaming is once again exploding in the headlines in the form of Plumbee Games, who sees their leap into online gaming as a “disruption” into the $120B gambling market.
Plumbee Games who recently launched their Mirrorball Slots game on Facebook announced it had closed $2.8 million in funding from Idinvest Partners.
Guillaume Lautour, partner at Idinvest, said, “We are strong believers in social games and specifically the remarkable growth in the social casino vertical has caught our attention. We’re very excited to back the Plumbee team, with its extensive experience and proven track record in both social games and online gambling.”
Plumbee’s CEO Raf Keustermans served as global marketing director, chief operating officer Gerald Tan was a producer and chief technology officer Jodi Moran was senior director of Technology, all who once worked together at EA Playfish.
Plumbee who has a long term relationship with Stockholm-based specialist casino games developer Quickspin AB, which will deliver content and consultancy services to Plumbee, as well as a multi-year licensing agreement providing its existing portfolio of video slots to Plumbee on an exclusive basis for the free-to-play market.
“This agreement marks a major milestone for Quickspin and enables us to serve the mass-market with state of the art games” said Quickspin CEO Daniel Lindberg.
“The agreement with Plumbee does not only enable us to tap into a new market segment, but it also allows us to do so with a partner that has a proven track-record within the social space,” added Joachim Timmermans, VP of Strategy at Quickspin. “We believe that their experience coupled with our high quality games will mark a foot-print in this fast growing market.”
“I am thrilled to be working with a myriad of talented and passionate experts,” said Plumbee CEO Raf Keustermans. “With a world class team and the backing of numerous solid partners, I am convinced that Plumbee is in a great position to gun for a leadership position in the social casino arena.”
Plumbee’s first game is Mirrorball Slots, which is currently in open Beta on Facebook. For launch, Mirrorball Slots features three unique new slot games, all with fairytale themes: Rapunzel’s Tower, Goldilocks and the Wild Bears and The Magic Mirror. More slots will be added soon, with Big Bad Wolf next in line, and additional themes will be introduced in the future. Additional social features, including Medals, Social Currency and Progressive Jackpots will be added in the coming days and weeks.
Plumbee is a VC-backed social casino games studio based in London, UK. It develops and publishes free-to-play social casino games on social networks and mobile platforms. Plumbee currently has an international team of 20 in its East London office, among them engineers, artists, community managers and marketers with industry expertise from companies like EA Playfish, Pogo.com, Nokia, Betfair, Bodog, Codemasters and Unibet.
Reported by Maggie B.