Magic Dreams group is a leading slots machine manufacturer with a solid presence both on national AWP market and casino market, on national and international territories.
Aristocrat Technologies has built on its Australian market leadership and reputation to become a premium supplier of groundbreaking technologies and services to the international gaming industry.
This week both companies have announced a partnership with one another joined forces with bringing Aristocrat games into the Italian Comma 6a route market.
The content licensing arrangement will give customers of Italy’s leading slot machine manufacturer access to Aristocrat’s most popular casino titles, specifically adapted and refined for Comma 6a regulations.
“We are truly proud to announce this partnership with Aristocrat, it means that our experience and the primary role we play in our home market are recognised as key values for an excellent synergy,” said Luca Gerardini, Managing Director of Magic Dreams.
“We are happy with the close co-operation so far and we are convinced this will be an intensive and long term relationship.”
Daniel Lindsay, General Manager – Emerging European Markets for Aristocrat, said Magic Dreams’ exceptional knowledge and expertise in the Italian AWP field constitute a unique added value for successful progression.
“Aristocrat already has a substantial presence in Italy’s Comma 6b (VLT) and Class III (casino) markets. This new development will add further penetration and proliferation in one of Europe’s most significant gaming jurisdictions. It’s a segment in a market that is too important to ignore,” he said.
“The first game being introduced into the Italian AWP market, subject to regulatory approval, is More Pearls™, which will be presented on the Magic Dreams stand at the 2012 Enada Primavera exhibition in Rimini.
“Not only is this one of the latest global releases from Aristocrat, it also represents an innovative concept never seen before in the local market.”
Aristocrat and More Pearls are trademarks or registered trademarks of Aristocrat Technologies Australia Pty Limited.
Reported by Maggie B.