B2B-Licensed Fantasy Sports Provider, Oulala Targets Indian Mobile Market With New B2B&B2C Partnership
This past week Oulala, a leading daily fantasy sports (DFS) operator and B2B provider announced its partnership with Bravio extending its reach into the untapped Indian mobile market networks. This new white label agreement between Oulala and Bravio Gaming Limited expands Bravio’s database offering direct access to 250 million Indian mobile phone users.
Recently, Bravio which are currently seeking a TSX listing, completed a historic milestone with the transaction to acquire mobile marketing agency, Mobimedia India. The latest acquisition is a strategic plan to integrate mobile marketing campaigns for corporate clients and brands.
”At Oulala, we are extremely pleased to welcome Bravio as new members of our expanding Daily Fantasy network for football,” commented Benjamin Carlotti, Managing Director and Co-founder at Oulala. ”Since Fantasy Football is growing in India in terms of engaging sports fans and utilizing their knowledge and skills, we think that our platform is exactly what they need.”
Bravio CTO Richard Boyd said: ”it’s a fantastic opportunity to partner with team Oulala; we can now offer our large mobile Indian network the option to play Daily Fantasy Football. Mobimedia are a great asset to the group as they know how to communicate and operate in an emerging market very well. The Indian public loves football, and it is the logical step to offer them a skill-based DFS platform. We aim to launch in India quite quickly and follow up in Myanmar with a new low key solution. We may possibly offer our DFS skill based games to the Australian market for the up and coming 2018/19 season. We are working on the legal status now”.
OulalaGames Limited – is a B2B-licensed fantasy sports provider, the company behind an award-winning daily fantasy football management game launched in August 2013. Its highly innovative and advanced scoring system in fantasy football uses 70 different statistical criteria, which are then converted into fantasy points in real time accordingly. A monetised version of the site, launched at the end of 2015, is now used as a case study to present the efficiency of the game to future B2B partners. The latter may opt for a fully customised solution with API, Iframe and Turnkey delivery.