eSports Revenues Could Spike by 41.3% Says New Research Study
Results from a new research study has been released with the results predicting that eSports could soar by the end of this year. Newzoo, independent researcher conducted the study saying that the eSports industry will see revenues increase by 41.3% amounting to more than $695 million this year. An earlier prediction from Newzoo last year stated:
“Esports-related revenues are on pace to generate $493 million in 2016, according to a report from intelligence firm Newzoo. That’s up more than 51.7 percent from 2015, and it is also a 7 percent increase from the projection that Newzoo made to kick off 2016.”
Peter Warman, Newzoo’s Chief Executive said that,
“For brands, media, and entertainment companies, eSports provides a chance to capitalise on the favorite pastime of digital natives and Millennials: playing games and watching game content. With the arrival of live streams and events, gaming has entered the realm of broadcasters and media that can now apply their advertising business model to a market previously out of reach for them.”
Warman also stated that eSports is accelerating the union of different established industries as well as growing exponentially as a new business that isn’t dependent on the industry as a whole. The research study looked at all aspects that will have some impact on the future of the vertical. It concluded with an impressive outcome after its last study that took place 2 years ago when it predicted eSports to reach the $325 million market.