Betfair Relaunces iPad App, A Game-Changer for Online Bettors
Betfair has relaunced it’s iPad app with a list of new and improved user updates that customers are giving the thumbs up too!
The new relaunch features that also allow you to:
- Place back and lay bets on any market in the Betfair exchange.
- Check the profit and loss (P&L) on the markets where you have matched bets.
- Check your active bets, update and cancel bets that haven’t been matched.
- Check basic account details and manage deposits and withdrawals.
- Read betting tips and insight including exclusive columns from Betfair’s Ambassadors: Lee Dixon, Paul Nicholls, Michael Vaughan, and Will Greenwood.
According to Betfair this app is ‘the first of a string of new mobile releases’ and features an intuitive landing page with ‘easy access to the most popular events along with live scores’.
“This app is a game-changer for our customers, offering them a seamless betting experience that replicates the fixed web while making use of the unique features available on iPad,” said Raj Vemulapalli, Mobile Engineering Vice-President and Mobile Technologies Head for Betfair.
“Mobile is the coming force in the betting industry and the shift from online to mobile is in many ways more exciting than the shift from offline to online.” “Not only are people moving over from website to mobile, but there is incremental value from that,” according to head of product Anil Bhagchandani. “Customers who were purely website and who then start using mobile almost always stay longer, bet more and have a higher ARPU.”
“Mobile is increasingly important to Betfair’s bottom line and product launches such as this are now key strategic milestones,” said Tony McAlister, Chief Technology Officer for Betfair.
“In addition, the fact that this app was developed in just two months out in San Francisco shows that our decision to launch a US technology office in Silicon Valley is already paying off. I hope this is the first of many US developed products that will extend our lead in the online betting space.”
What’s New in Version 2.0
- A What’s Hot section listing the most popular events and a dedicated section for Horse Racing.
- Live scores for football and tennis matches.
- New market view which allows quick access to related markets and also the ability to place more than one bet at a time on a market.
- News section containing betting news and tips from Betfair’s Ambassadors Lee Dixon, Paul Nicholls, Michael Vaughan, and Will Greenwood.
- Improved My Account functionality – now you can deposit and withdraw funds without having to leave the market you’re on.
Reported by Maggie B.

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