Oulala’s Valery Bollier Wins ICE VOX Prophet Competition with Prediction on Adaptation to a Millennial Audience in Gaming Industry
Oulala.com co-founder and CEO Valery Bollier has made bold predictions declaring that the iGaming sector need to adapt to a millennial generation. In a groundbreaking presentation, Bollier presented comparisons to Kodak and Fuji from the late ’90s as it relates to how the industry is currently ignoring marketing to millenials.
Now Bollier is asking the question: will iGaming follow the Kodak or the Fuji example? According to Bollier, the industry is in need of a wake up call when it comes to the millenial generation and how they interact socially with skill gaming. Its predicted that by 2020 50% of the work force will be represented by the milliennial generation which is more or less 50% of the gambling market.
Bollier is asking that operators listen to the needs and likes of this new generation in order to be effectively prepared for the ‘social revolution”.
”IGaming operators need to find the courage to fully reorganize their offer, their business model and their structure in order to grow within the next decade. Let us embrace the Fuji way and start from a blank page. Let us offer customers games that will be created by taking their real expectations into account. We should become the natural extension of the video game industry and offer the same type of quality games, but monetized! Otherwise, other companies will definitely colonize this growing vacant space!” – Valery Bollier
Currently the effective changes can be seen through Daily Fantasy Sports (DFS) that are currently leading a social revolution in the iGaming sector.
Bollier made the following predictions:
- Within the next 10 years, pure players, especially in sports betting and in casinos, will suffer severely and most minor ones will have disappeared.
- Games that are played against the house will become niche markets.
- Skill games will become a bigger market than luck games.
- The dominant networks will survive but they will suffer severely from a loss of income. They will need to use their financial reserve to buy young companies that have gained traction. This will be done at a high cost for them because they did not invest at the ideal time
- Some new operators, arriving either from the video gaming industry, or from start-ups will penetrate our sector violently. They will invent the new kind of games that we have not been willing to invent and they will assume dominant positions.”
Bollier concluded with the prediction that DFS is about to become a growth driver for the iGaming sector:
”Want to know why? Because DFS is simply a real skill game, a structurally social game, a game that is not played against the house (DFS is a market place), and because it allows you to be customer-centred and create loyalty. And as you all know, loyalty means more profitability!”
”Radical changes are always brutal and, yes, the new paradigm should be seen as a threat, but only for those who are staying where they are because for the others, the next 10 years will be a stimulating period where multiple opportunities will arise.”
Bollier is setting up a Millennials Club as well as looking into eSports, Virtual Reality, monetized video games with more to be revealed.