Pala Interactive, LLC based in California is a relatively new online poker collaboration between former bwin.party CEO Jim Ryan and the Pala Band of Mission Indians. The Pala Indian tribe is behind San Diego’s premier casino, the Pala Casino Resort Spa.
As with any new venture, the start up needs a face to help promote the brand. That face belongs to none other than professional poker player, Phil Ivey. Ivey is not new to being the face behind a poker room startup, back in 2004, Ivey was one of the most popular players backing resurrected poker room Full Tilt Poker.
Pala Interactive, Collabrative Tribal iPOKER Bill
Pala Interactive is preparing for a sooner than later regulation of online gaming in the state, with its plans of offering online poker and casino gaming. In May 2013, Chairman for the Pala Band of Mission Indians, Robert Smith signed a letter addressed to the California Tribal Leaders. The letter served as a precursor to an attached draft proposal for the Collabrative Tribal iPOKER Bill.
The proposed iPoker legislation focused on creating a framework for regulation of online poker, while clearly stating the tribes respect for public policy of limited gambling in California.
With the proposal and endeavor in motion, Pala Interactive is set to utilize Realtime Edge Software (RTE). bwin.party is named on the company’s featured client list.
RTE services offers full customization of clients needs including, development of new games, certification and licensing process, 24/7 monitoring, support and maintenance of client sites and online payment processing.
Phil Ivey’s Contribution
Phil Ivey is quite possibly one of the most popular poker players worldwide, he has won nine World Series of Poker bracelets, a WPT title and competed in a total of nine World Poker Tour final tables.
His own brand, IveyPoker offers his services as a poker player, educator and entertainer. IveyPoker recently released a free-to-play social and mobile poker app with instructional videos available on Facebook, Google Play, iOS and Android.