Back in May of this year Endemol Games announced the release of Deal or No Deal on Loto Quebec’s gaming site Espace Jeux. This week along with Evolution Games, Endemol, the producer of high quality gambling products, is taking ‘Deal or No Deal’ live and online internationally.
Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has announced the exclusive three-year international agreement (excluding the UK) with Endemol Games to launch the Deal or No Deal brand into the online live dealer market.
The purpose of the deal is to have Evolution develop a new live dealer casino game using the Deal or No Deal brand, which will be distributed across their extensive network.
Jens von Bahr, Evolution CEO had this to say, “As you can imagine, we are extremely excited to be working with Endemol, a company that is very strong both commercially and creatively, and which has a portfolio of fantastic worldwide brands. Deal or No Deal for the live online market is the first milestone in what we expect to be a long and fruitful partnership. There are many more brands and multi-channel opportunities for us to explore together.”
von Bahr continued, adding, “Branded content is an important part of our strategy moving forward – and there’s no better way to start than by launching one of the most celebrated big-money-prize TV show brands into the online live arena.”
Jurian VanDerMeer, Managing Director at Endemol Games, commented, “Evolution is the perfect partner to take the Deal or No Deal brand to a different level, on a global scale. Like Endemol Games, Evolution is innovative and committed to delivering the best end-player experience.”
Evolution’s Creative Director Richard Hadida stated, “The live gambling version of Deal or No Deal will be another exciting example Evolution’s flair for delivering innovative, nerve-testing games in real time to players’ PC and iPad screens. Deal or No Deal is a unique game that will achieve massive standout and offer huge potential to attract new players, new demographics and new revenue streams to our licensees’ online operations.”
Reported by Maggie B.