BoDogUK Targets Asian Market, Fun88 to Go With Live Dealer Product
Posted by Maggie Bean on October 5, 2012 in Casinos, Live Dealers, Online Gambling News | 0 comments
Since releasing the statement in regards to, “BodogUK to Target ‘Missing Millions’ With Asia Optimised Website,” asian market operator Fun88, an online casino and sportsbook have added to their online casino portfolio with the addition of a new Live Dealer product. The new suite of products, supplied by Bodog Gaming, includes Baccarat, Sic Bo, Roulette and Dragon Tiger.
Bodog Asia, who recently acquired the reins of Bodog.co.uk, is planning to use the site to target what Managing Director, Robert Gustafsson, refers to as the ‘missing millions’ in the UK’s ultra-competitive online gaming business.
Gustafsson further states, “you have more than just a niche market but one that has been ignored by other operators despite being far and away the largest consumer group of casino games on the planet.”
Bodog.co.uk will offer its own unique live dealer Baccarat, which dwarfs Blackjack and Roulette combined in Asian casinos, as well as more traditional casino games and sports betting. AS is the case with Fun88.
“In the ever-competitive world of online casinos it is vital to keep the site and products fresh and exciting,” said Jeff Wei, Product Director for Fun88.
“This new live dealer product will add another layer of choice to our customers as well as some unique features that players haven’t seen before like Super 6 baccarat, which is so popular at the offline casinos in Asia.”
“Bodog.co.uk can offer a totally different product to a totally different audience and while we will still offer sports betting the all-important casino customer will be our main source of revenue.”
“Fun88 has such a strong understanding of the Asian marketplace and its success is a testament to that,” said Will Hu, Managing Director for Bodog Gaming.
“When we built our business-to-business live dealer studio and software, we spent a long time analyzing the products on offer and what the Asian customer wanted. Being able to deliver the product to a company as respected as Fun88 is, we hope, a reflection of its quality.”
Reported by Maggie B.
