Ongame is making a move to bring some exciting changes to the PAF poker client by offering casino side games within their poker client. The side games are part of a non-intrusive implementation increasing long-term player loyalty.

Arvid Klingström, Head of Poker at Paf stated, “We are happy to finally offer side games within our poker client. For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”

Ongame also realizes that the global online casino market (estimated to be worth €6.4bn) is approximately twice as large as the global poker market (€3.2bn), which is why the partnering with Jadestone, a leading developer, publisher and distributor of online gaming content and entertainment for online game companies, makes this a strategic move on the part of Ongame.

Robert Henrysson, CEO at Jadestone said, “Jadestone’s side games offering is perfectly suited for implementation within the Ongame poker client. With the help of Ongame we are able to offer exciting casino games to poker players without making it hard for the operator to implement. This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner.”

Jadestone, which was recently acquired back in May 2012 by WMS Industries Inc., a global leader in the design, manufacture and distribution of games, has an offering to millions of consumers in more than 25 European countries. The client list boasts an industry-leading list of top-tier gaming operators, including Betfair, Betsson Group, bwin.party, Gioco Digitale, Unibet, Microgame, Nordic Bet and Paf.

And finally, Peter Bertilsson, Managing Director of Ongame stated, “Entering the casino market is a strategic step for Ongame. Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”

Reported by Maggie B.

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